The Program Support Center (PSC) is the largest multi-function shared service provider to the federal government. Hosted by the U.S. Department of Health and Human Services (HHS), PSC provides our customers support services focused on their needs — so they can focus on their core missions. I had the great good fortune to return to the Directors office to help expand the branding I created two years previous to something they could use to expand their services to other government agencies. I created three different branding ideas which resulted in the Digital Innovation design being selected and utilized in all marketing efforts.
"We have a double-edged relationship with the products and services we use. They empower us and frustrate us; they simplify and complicate our lives; they separate us and bring us closer together. "
Jesse James Garrett - The Elements of User Experience, User-Centered Design for the Web and Beyond
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