This was a freelance project for a privately owned business needing to expand on their marketing materials for an upcoming trade show. The client already had a large banner and website that had established branding. The product was a learning tool used on a mobile device created for children with learning disabilities. My proposal was to create three posters that featured the three different features of the product as if they each were a gift (showing them a presents – and what child doesn’t love a present). In the trade show booth she had different presents wrapped with colorful bows and lots of give-a-ways to parents and children alike. It was a big hit.
"We have a double-edged relationship with the products and services we use. They empower us and frustrate us; they simplify and complicate our lives; they separate us and bring us closer together. "
Jesse James Garrett - The Elements of User Experience, User-Centered Design for the Web and Beyond
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